In the couple few days we have been hearing too many iTV rumors, but little concrete supply chain leads do we have of Apple building a full-blown television set. Meanwhile, the sunset of Japan’s television business and ongoing struggles of Sharp, Sony and Panasonic combined have paved the way for the rise of new competition from South Korea, chiefly Samsung Electronics whose Smart TV sets have taken over the entire television market by storm. And as Apple is pondering its next move, its frenemy is building up on the CES 2013 hype with a teaser that promises a new TV launch…
The provocative and amusing video depicts a bunch of TVs coming out of their home and a shopping mall and leaving on a trip, riding a bus and a skateboard. Apparently all the TVs are gathering around a large CES-like venue and staring in the same direction as the tagline appears:
All the TVs are rushing to see Samsung’s new TV.
Samsung writes on YouTube:
As Samsung prepares to unveil a new TV at CES that is unlike anything the world has ever seen, all other TVs are rushing to see the new TV. Join us and be sure not to miss the breathtaking moment just before the new TV is finally revealed.
The company’s official blog hints that the mysterious large TV set featured in the teaser clip“will provoke curiosity as it is expected to be a newest innovative TV that Samsung is going to unveil at CES 2013″.
There’s little we can decipher from the teaser, but there’s no doubt that Samsung is keen on keeping the Smart TV momentum going. The company’s high-end TV sets feature dual-core processors and run apps and games like Angry Birds with gesture-based controls, voice input and tight integration with their other consumer electronics.
It will be interesting seeing where we go from here.
I have had a chance to try out a number of the latest high-end TV sets from Panasonic, Samsung and LG. While recent technological advancements did breathe a new life into the decades-old television concept, we’re not quite there yet.
My 50-inch Panasonic Viera TV set runs apps like Facebook and YouTube, but I ain’t sold – the apps are slow, clunky and fugly as hell. Apps on the Samsung Smart TV platform are better, but still leave a lot to be desired.
Here’s the video, check it out:
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